in 1991, decent’s gold store in jinfeng town, changle district, fuzhou city started its business, meaning the formal commence of decent group’s operation;
in 1991, decent’s gold store in jinfeng town, changle district, fuzhou city started its business, meaning the formal commence of decent group’s operation;
in october 2004, decent jewelry moved to a new address at building 21, zone d, pushang park, jinshan industry concentration area, fuzhou city for expanding the production;
in september 2006, the wholesale showroom of decent gold (shenzhen) sales center was built, taking the first step to extend its business across china;
in august 2011, decent gold group co., ltd. was formally established;
in june 2013, decent au9999 manufacturing base was formally put into use in fuzhou;
in january 2014, decent group formally started the full-category jewelry retail business. in the same year, decent jewelry first retail store in fuzhou opened in dongjie store of dongbai shopping center.
in september 2015, "decent gold" was upgraded to "jindeshang" gold brand, enhancing the brand pattern of decent group;
in january 2017, decent groups xin-xiyuan·five-nine great-virtue gold [life-long exchange service] program was formally launched. the program takes guaranteeing the interests of franchisees and consumer safety as its own responsibility, breaking the traditional hard gold style exchanging mode, and promoting the transformation and upgrading of the industry；
in december 2018, the group started the "decent·dream club vip exclusive program" to provide partners with a full range of services;
in march 2019, the headquarters of decent group moved to the decent jewelry culture and creative industrial park, developing a large industrial pattern of "one core and seven platforms" with the park as a foothold;
in march 2020, decent group signed a contract with the changle district government of fuzhou city, regarding the building of an international gold trading center, to jointly open a new era of the global gold industry;
